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We are a Web Site Design Business that refuses to sell you and our clients "web site design hype." The main reason why web site design companies push "website design hype" is to convince you of what supposedly drives customers to your web site. Once your convinced of this, they'll mention how much it will cost. If the cost is too much for you then they'll recommend taking affordable steps. On the contrary, we tell our clients: that their customers are primarily seeking information about products and services, what really drives customers to their website and why it won't cost them a penny more. In fact, depending on your venue of traditional advertising, we might save you a lot of cash. When our Company started picking up speed in 2001 we were pushing simple professional information based web site styles to our clients. However our piers, from novice to established, were pushing "web site design hype," and more meant better. However, we were convinced customers wanted simple unique web sites with quick access to information. So when our clients customers call them, their customers can ask them knowledgeable questions. Hence an informed sale... Possibly the makings of a returning customer.
Whose right? We are. Bold statement? No. The December 2006 Issue, of the widely acclaimed, Business 2.0 magazine confirmed we are on the right track. "...Google's Co-Founder Sergey Brin and Google's CEO Eric Schmidt, multi-billionaires, said that the future to Web Site Design is in Simplicity. Brin: Technology has this way of becoming overly complex, but simplicity was one of the reasons that people gravitated to Google... Success will come from simplicity. I was getting lost at our site keeping track of everything. I would rather have a smaller set of products that have a shared set of features. Schmidt: Google from the beginning focused on the simple search box, the simple search page... In the past the philosophy has been "get this done, get it built and get it out." But continuing that, we would end up with hundreds of products named x-Google and people can only remember five..." Google's stock price shattered the $500 per share during the week of Thanksgiving 2006. Knowing this before Google doesn't necessarily make us better than Google, it just confirms to you and our clients we know what we're doing.
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